Penet-Chardonnet brings cutting edge technology to the champagne industry

Penet-Chardonnet has become the first Champagne winery to embrace the new Two-Dimensional (2-D) bar code technology on its labelling, creating unlimited possibilities of interaction with consumers and offering instant relevant and useful information concerning the product.

Thanks to this revolutionary technology a cell phone camera captures the bar code and receives, within seconds, detailed information on Penet-Chardonnet's products. From technical details concerning the Champagne (disgorgement date, grape composition, grams of sugar per litre, number of bottles of each variety, etc.) to information about the winery's historical expertise and exclusive offers.